Welcome to the Intersection

Encouraging better collaboration between design and development teams

Efficient UX Starts with the Gestalt Theory

Good design often starts with a good eye for space, typography and relationships between design elements. But there’s distinct design theory that backs up that thinking – Gestalt Theory. Simply, this concept pertains to visual perception, how elements are actually seen by users and what this means in terms of the overall design. The concept … Continued

8 Elements That Make Your Design Look Out of Date

Do you ever worry that you’ve incorporated so many trends into your website design that it looks like a certain time period? Or that the super-awesome website you launched three years ago is starting to look a little dated?

8 Reasons Content Comes Before Design

Creating and developing content ahead of a website design will help you organize all those creative thoughts and brainstorms into usable work product. Crafting a solid outline for the content will help the design team and the creative team get on the same page regarding the focus of the website.

How to Design for Multiple Page Views

Everyone seems to be talking about how to design for search these days. But have you thought about how to design for users who have already found your website?

10 Great Podcasts for Designers

There’s nothing like a great podcast to help you get through the day, especially if it can provide you with a bit of inspiration.

How to Create the Right Animation for Web Design Projects

It seems like almost every client is demanding some type of animation for their website these days. They don’t always know what that animation should be, or what it should do, but they want animation.

7 Ways Web Design is Just Like Storytelling

Crafting a website is a lot like writing a novel. There’s a theme and a plot line that guides the user through a narrative that (hopefully) leads to a happy ending.

How to Design for Product Awareness

When designing a website, it is important to think about product awareness and how the visual presentation will impact a user or potential customer.

How to Create Design Documentation for Clients

Design documentation is a set of tools and guidelines that will help the owner of a site understand how to maintain the design and use backend functionality to make updates and changes.