Welcome to the Intersection
Encouraging better collaboration between design and development teams
Building a new website is no small feat, and if you have little technical knowledge, it can feel next to impossible. Although some platforms such as WordPress make the process easier, it can still be challenging to create a site that’s both functional and stylish.
A common misconception about SEO is that it’s all about using the right keywords in your content and link building. And while that’s incredibly important, search engines take many other factors (something like 200) into account when ranking websites.
Successful (and usable) websites start with content first followed by design. But this doesn’t mean you can get away with using lorem ipsum filler text in place of realistic content.
If you’ve spent any time at all with WordPress, chances are you’ve heard about page builders. These popular tools provide an alternative to the platform’s standard editor. You may even have wondered whether it’s worth picking up one of these tools yourself.
Design research is a necessary part of creating a user-centered product. When done right, you’re able to gather data that helps you
Writing task scenarios for usability testing that accurately reflect user goals can be pretty difficult. Ideally, you want to come up with tasks that are realistic, actionable, and don’t give away obvious clues.
At its core, design thinking is a problem-solving methodology that, first and foremost, focuses on the user’s needs rather than the product’s specifications. Teams that fuse design thinking into their design process can develop better, user-centered products.
Usability testing is critical to project success which is why there are many different methods for conducting usability tests. The only problem is that most of these methods are incredibly resource intensive. You need to recruit test participants, make arrangements for conducting the tests, fill out paperwork, and much more.
Grids are an essential tool for modern web design. In a reality that expects user interfaces to function and look great on any number of unknown screen sizes, the grid helps create a “one size can adapt to all” final product. This further manifests itself into quicker launches, predictable budgets, and an overall better product for most projects.
