Optimizing your site’s performance is paramount in the modern web. It should be no surprise people like fast loading sites and so does Google. And although this is something that a great designer should consider during the earliest stages of design, the reality is that we most often fix the problem after the fact.
Unlike traditional copywriting, UX writing is a discipline focused on the actionable content that helps direct users in some meaningful way. Specifically, effective UX writing allows you to guide users to take action and achieve their goals, motivate desired browsing behavior and interactions, and improve task completion.
Unless you’ve been living under a rock, you’ve noticed an influx of marketing emails declaring changes to terms of service and privacy policies. The General Data Protection Regulation (GDPR) makes Privacy by Design (specifically its privacy by default principle) a legal requirement. According to the new regulation, you’re required to design for and build user privacy principles into your projects and document your Privacy by Design (PbD) processes.
Speeding up a project can be one of the most difficult challenges creative teams face but it is possible. It takes a combination of planning in the early phases, trusting the creative team and letting everyone do their job and remembering to check in and evaluate milestones along the way. Letting a misstep get in the way is often the biggest project derailment.