Sketching is an important and often overlooked gem of the UI design process (even for non-designers). Starting your designs offline and with pen and paper can help teams better visualize the project’s potential early in the process.
Your web design projects should be constantly evolving as new design trends and user patterns become familiar amongst consumers. Like fashion, trends come and go. Everything from color palettes and typography styles to animations and user interactions become stale within an ever-changing web landscape.