Rich Staats

Written by Rich Staats

Founder and chief slacker at Secret Stache Media. Rich’s entrepreneurial passion is focused on marketing and technology, and he feels most comfortable when serving as a liaison between the two worlds.

5 Tips for Accessible UX Writing

UX writing enables businesses to establish their brand voice, guide users to take action, and make it easier to complete tasks.

How to Conduct Remote, Moderated Usability Tests (And Why You Should)

We’ve said this before, but it’s always worth repeating: usability testing is critical to project success. While you may not be able to conduct as many onsite, in-person usability tests as you’d like, remote moderated testing is always a viable option.

Between-Subjects vs. Within-Subjects Studies

Setting up experiments for testing the usability of multiple user interfaces and conducting user research requires some planning. One thing you need to think about is whether to go for a between-subjects study or take a within-subjects study approach.

The Definitive Guide to Card Sorting for Usability Testing

Card sorting is a UX research method that helps you present information in a way that meets the end user’s expectations. It’s a cost-effective and straightforward technique that allows you to get valuable feedback from users.

3 Popular WordPress Page Builders (And How They Compare)

Building a new website is no small feat, and if you have little technical knowledge, it can feel next to impossible. Although some platforms such as WordPress make the process easier, it can still be challenging to create a site that’s both functional and stylish.

SEO Considerations in Your User Experience Design

A common misconception about SEO is that it’s all about using the right keywords in your content and link building. And while that’s incredibly important, search engines take many other factors (something like 200) into account when ranking websites.

Stop Using Lorem Ipsum in Your Designs

Successful (and usable) websites start with content first followed by design. But this doesn’t mean you can get away with using lorem ipsum filler text in place of realistic content.

A Love/Hate Relationship with WordPress Page Builders

If you’ve spent any time at all with WordPress, chances are you’ve heard about page builders. These popular tools provide an alternative to the platform’s standard editor. You may even have wondered whether it’s worth picking up one of these tools yourself.