Rich Staats

Written by Rich Staats

Founder and chief slacker at Secret Stache Media. Rich’s entrepreneurial passion is focused on marketing and technology, and he feels most comfortable when serving as a liaison between the two worlds.

How to Give Powerful (And Effective) Design Critique

Peer review is integral to the design process and, when done right, can be invaluable and motivational. Honing your feedback skills allows you to build a culture of knowledge and experience sharing in your design teams. In this article, we’ll show you how you can give designers feedback that will help them polish their design skills, strengthen their design process, and motivate them to produce better work.

How to Build a UI Design System

A design system is a collection of repeatable, reusable components and guidelines that explains how to use each of those components. By utilizing design systems, creative agencies can speed up the design process, eliminate inconsistency in their designs, and minimize design entropy.

Designing UI with Color Blind Users in Mind

While the science behind color blindness is pretty complex, the gist of it is that color blind people have difficulty seeing color clearly or differentiating between some colors. With this in mind, in this article, we’ll share some tips on how you can improve your site’s accessibility and the experience it delivers for color blind people.

10 Usability Heuristics That All UI Designers Should Know

Heuristics provide general guidelines that UI designers can reference to perform usability audits on their projects. With this in mind, we’ll explore Jakob Nielsen’s 10 Usability Heuristics for User Interface Design in detail and look at some real-world examples.

The UI Designer’s Guide to Web Performance

Optimizing your site’s performance is paramount in the modern web. It should be no surprise people like fast loading sites and so does Google. And although this is something that a great designer should consider during the earliest stages of design, the reality is that we most often fix the problem after the fact.

7 Best Practices for Practical (And Actionable) UX Writing

Unlike traditional copywriting, UX writing is a discipline focused on the actionable content that helps direct users in some meaningful way. Specifically, effective UX writing allows you to guide users to take action and achieve their goals, motivate desired browsing behavior and interactions, and improve task completion.

How to Conform to the Different Levels of Web Content Accessibility

Web content accessibility is quickly becoming a growing initiative for many forward-thinking organizations, both domestic and international. In this article, we’ll step through some tips and techniques you can follow for designing a more accessible website.

Integrating Privacy by Design Into Your UI Design Strategy

Unless you’ve been living under a rock, you’ve noticed an influx of marketing emails declaring changes to terms of service and privacy policies. The General Data Protection Regulation (GDPR) makes Privacy by Design (specifically its privacy by default principle) a legal requirement. According to the new regulation, you’re required to design for and build user privacy principles into your projects and document your Privacy by Design (PbD) processes.