Rich Staats

Written by Rich Staats

Founder and chief slacker at Secret Stache Media. Rich’s entrepreneurial passion is focused on marketing and technology, and he feels most comfortable when serving as a liaison between the two worlds.

3 Popular WordPress Page Builders (And How They Compare)

Building a new website is no small feat, and if you have little technical knowledge, it can feel next to impossible. Although some platforms such as WordPress make the process easier, it can still be challenging to create a site that’s both functional and stylish.

SEO Considerations in Your User Experience Design

A common misconception about SEO is that it’s all about using the right keywords in your content and link building. And while that’s incredibly important, search engines take many other factors (something like 200) into account when ranking websites.

Stop Using Lorem Ipsum in Your Designs

Successful (and usable) websites start with content first followed by design. But this doesn’t mean you can get away with using lorem ipsum filler text in place of realistic content.

A Love/Hate Relationship with WordPress Page Builders

If you’ve spent any time at all with WordPress, chances are you’ve heard about page builders. These popular tools provide an alternative to the platform’s standard editor. You may even have wondered whether it’s worth picking up one of these tools yourself.

The 4 Types of Research Methods in UI/UX Design (And When to Use Them)

Design research is a necessary part of creating a user-centered product. When done right, you’re able to gather data that helps you

5 Mistakes to Avoid When Writing Task Scenarios for Usability Testing

Writing task scenarios for usability testing that accurately reflect user goals can be pretty difficult. Ideally, you want to come up with tasks that are realistic, actionable, and don’t give away obvious clues.

Design Thinking: A 5 Stage Process to Better Product Design

At its core, design thinking is a problem-solving methodology that, first and foremost, focuses on the user’s needs rather than the product’s specifications. Teams that fuse design thinking into their design process can develop better, user-centered products.

An Essential Guide to Guerrilla Usability Testing

Usability testing is critical to project success which is why there are many different methods for conducting usability tests. The only problem is that most of these methods are incredibly resource intensive. You need to recruit test participants, make arrangements for conducting the tests, fill out paperwork, and much more.